STRATEGI KOMUNIKASI PEMASARAN BAURAN MIX DALAM MENINGKATKAN BRAND AWARENESS

Deskriptif Kualitatif pada PT Bank Bukopin

Abstract

This research method uses a qualitative descriptive method. Data analysis in the form of: data reports, data reduction, data presentation, and data collection. The results showed that PT Bank Bukopin implemented a marketing communication strategy by referring to integrated marketing communications by carrying out a strategic process in the form of: Product, Place, Price, Promotion, People, Physical Evidence, Process, Public Relations, Power. With the strategy process carried out so far, it helps in increasing the company's brand awareness and increasing the company's sales.