DIPLOMASI KEBUDAYAAN KOREA SELATAN TERHADAP INDONESIA MELALUI BANGTAN BOYS (BTS) UNTUK PEREKONOMIAN KOREA SELATAN

  • Djoesept Harmat Tarigan Program Studi Hubungan Internasional Fakultas Ilmu Sosial dan Politik Universitas Satya Negara Indonesia
  • Pradono Budi Saputro Program Studi Hubungan Internasional Fakultas Ilmu Sosial dan Politik Universitas Satya Negara Indonesia
Keywords: Cultural Diplomacy, Bangtan Boys (BTS), qualitative research

Abstract

The main problem discussed in this study is how South Korean cultural diplomacy towards Indonesia through Bangtan Boys (BTS). The research method used is qualitative research methods. Where this research will use two data collection techniques, namely literature study (literature research) and interviews (interview), both structured and semi-structured. The results of this study are that there are several diplomacy methods used by South Korea through Bangtan Boys (BTS), namely through the wings tour of Bangtan Boys, Bangtan Boys Films, Bangtan Boys Ads, Bangtan Boys Products and the formation of Bangtan Boys / ARMY fans in Indonesia. . In addition, Bangtan Boys (BTS) also contributes to the South Korean economy, especially its macro economy, as according to statistical data that in 2018 BTS contributed 0.3% to South Korea's Gross Domestic Product (GDP) and the tourism sector also experienced an increase in 2017 with the election of Bangtan. boys (BTS) became the tourism ambassadors of South Korea.

Published
2022-06-25
Issue
Vol 4 No 1 JUNI (2022): Komunikasi dan Informasi dalam peradaban sosial politik yang baik dapat membawa pada hormanisasi sesama
Section
Articles
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