UPAYA KOMUNIKASI PEMASARAN START-UP PADA PT.MOKA INDONESIA

  • Barata Krisna Fakultas Ilmu Komunikasi Universitas Mpu Tantular
  • Sudibyo . Fakultas Ilmu Komunikasi Universitas Mpu Tantular
Keywords: Marketing Communications, Start-Up, Application

Abstract

Marketing Communication can also as communication activities that aims to convey message by use of various media, that perhaps communication can produce three phases change, including change knowledge. The purpose of this research is to learn how start-up marketing communications efforts in Indonesia in PT Moka Indonesia.Result of research based on observations, deep interview, observation field and The analysis of the start-up marketing communications efforts in PT Moka Indonesia, can be explained for building it marketing communication, that company use form ones like advertising, personal selling, sales promotion, publicity and marketing event. Marketing communication activity with advertising form many supported by Owns the principal holders. Advertising communications (advertising) often called as form of persuasion relatively indirect (soft-sell), based on attract of information or emotion about the benefits of products, is designed to create the mental pleasing Flipping mind against an onset sales.The resulted of this research is company use many forms of marketing communications like advertising, personal selling, sales promotion, publicity dan marketing event. Advertising activity is aimed for increase brand awareness products.

 

Published
2020-07-19